'Wow Bao,' a prominent virtual restaurant operator in the United States, has launched the Skinny Butcher online restaurant concept in collaboration with the plant-based food manufacturer. Skinny Butcher manufactures plant-based proteins that have strong flavor profiles. Skinny Butcher chose to work with Wow Bao for this venture, as it believes it can maintain its brand identity through this partnership.
Skinny Butcher prides itself and its products on not taking itself "too seriously," which has led to a unique brand personality. This collaboration will see the launch of a variety of Skinny Butcher foods, such as its 'Crazy Crispy' line of plant-based chicken products, available nationwide through an online store. On top of this, Wow Bao has partnered with 'REEF Kitchens' to deliver these foods across the country.
Skinny Butcher and Wow Bao are also working out a large-scale launch of the Crazy Crispy line in physical retailers across the country, though the details of this venture are not yet finalized.
Online Plant-Based Kitchens
Wow Bao and Skinny Butcher Launched a Virtual U.S-Wide Restaurant
Trend Themes
1. Virtual Restaurants - The rise of virtual restaurants will create new opportunities for plant-based food manufacturers like Skinny Butcher to collaborate with prominent restaurant operators like Wow Bao.
2. Plant-based Proteins - Growing demand for plant-based proteins with strong flavor profiles will drive innovation and growth in the food industry, creating opportunities for companies like Skinny Butcher to differentiate themselves and partner with restaurants like Wow Bao.
3. Online Food Delivery - Online food delivery services like REEF Kitchens will continue to disrupt the restaurant industry, allowing companies like Wow Bao to expand their reach and partner with manufacturers like Skinny Butcher to offer new and innovative plant-based meal options.
Industry Implications
1. Food Manufacturing - Plant-based food manufacturers like Skinny Butcher will have new opportunities to collaborate with virtual restaurants and reach a wider audience through delivery services like REEF Kitchens.
2. Restaurant - Virtual restaurants and plant-based food manufacturers like Wow Bao and Skinny Butcher will have the opportunity to disrupt the traditional restaurant industry and offer innovative menu options through online delivery services.
3. Online Delivery - As online food delivery continues to grow, companies like REEF Kitchens will become increasingly important partners for both traditional and virtual restaurants as they seek to expand their reach and offer new and innovative meal options to customers.