This Silk Nextmilk campaign is being launched as a way to help change perceptions surrounding plant-based milk and draw in Gen Z consumers with a star-studded lineup of models.
The campaign focuses on a variety of brand fans donning a plant-based milk mustache with a bit of copy below that further explains the product. The campaign includes Brooklyn Peltz Beckham, Ella Bleu Travolta, Myles O'Neal with siblings Shareef, Me'Arah, Shaqir and Amirah, and Sailor Brinkley Cook. The campaign will be emblazoned across billboards in several US cities and also on social media.
Vice President of Marketing Olivia Sanchez spoke on the Silk Nextmilk campaign saying, "As a leader in the plant-based category, we recognize that the next generation is interested in incorporating more plant-based options into their lifestyles. Silk Nextmilk is a better milk2, and with a taste and texture you love."
Next-Generation Plant-Based Milk Campaigns
This Silk Nextmilk Campaign Boasts Plant-Based Diets
Trend Themes
1. Plant-based Milk Marketing - Brands can utilize star-studded campaigns to attract Gen Z consumers and change perceptions surrounding plant-based milk.
2. Plant-based Milk Products - There is an opportunity for companies to develop innovative plant-based milk products that cater to the next generation's interest in more plant-based options.
3. Plant-based Lifestyle - Brands can tap into the growing interest in plant-based lifestyles by offering plant-based milk as an alternative option.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate by creating plant-based milk products that cater to the needs of the plant-based lifestyle community.
2. Advertising and Marketing - Advertising and marketing companies can innovate by creating campaigns that focus on changing perceptions surrounding plant-based milk and attract Gen Z consumers.
3. Retail - Retail businesses can innovate by adding a wider variety of plant-based milk products on their shelves that cater to the next generation's interest in plant-based lifestyles.