ShineWater, the only ready-to-drink beverage providing 100% of the daily dose of vitamin D, has announced its commitment to sustainability by transitioning from single-use plastic bottles to aluminum cans. This move, driven by consumer concerns about the environmental impact of products, positions ShineWater as the first enhanced water brand to embrace eco-friendly packaging.
With 69% of surveyed consumers considering a product's environmental impact in their purchasing decision, ShineWater aims to lead a wave of sustainability in the beverage aisle. By mid-2024, all plastic bottles will be replaced by aluminum cans, offering a more sustainable option for hydration. The initial lineup of flavors will be available this fall, with more flavors launching in early 2024.
"At ShineWater, our mission has always been rooted in prioritizing our global impact on nutrition, and we’re now taking that mission one step further to address our carbon footprint by offering our fans a sustainable hydration option for their overall health and wellness," said Ryan Coon, Chief Marketing Officer at ShineWater
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Trend Themes
1. Sustainable Packaging - The transition from plastic bottles to aluminum cans by ShineWater highlights the trend towards sustainable packaging in the beverage industry, opening up opportunities for eco-friendly packaging solutions.
2. Environmental Consciousness - As consumers increasingly prioritize a product's environmental impact in their purchasing decisions, ShineWater's commitment to sustainability demonstrates the growing trend of environmental consciousness in the market, creating opportunities for brands to align with eco-friendly initiatives.
3. Enhanced Water Market - ShineWater's move to become the first enhanced water brand with eco-friendly packaging showcases a trend in the industry towards innovation and differentiation through sustainable packaging, presenting opportunities for other brands to capitalize on this growing market.
Industry Implications
1. Beverage Industry - ShineWater's transition to aluminum cans presents a disruptive innovation opportunity for the beverage industry, as companies can explore sustainable packaging alternatives in order to meet the demands of environmentally-conscious consumers.
2. Packaging Industry - The shift from plastic bottles to aluminum cans by ShineWater signals a disruptive innovation opportunity for the packaging industry, encouraging the development of more sustainable packaging solutions to address consumer concerns about environmental impact.
3. Health and Wellness Industry - As ShineWater aims to provide a sustainable hydration option for overall health and wellness, there is a disruptive innovation opportunity for the health and wellness industry to explore and promote environmentally-friendly products and practices.