The Sanpellegrino Tastefully Light range has been given an overhaul to keep the product relevant for consumers and competitive on store shelves.
The drinks come in four flavors including Aranciata, Aranciata Rossa, Limonata and Limone & Menta, which are all non-HFSS to omit them from the Soft Drinks Industry Levy. The products are elegantly packaged in 330ml slim cans, which are chromatically accented with imagery and text to help them pop off store shelves. The refreshed products will be supported by an expansive marketing campaign throughout the summer.
Sanpellegrino UK Brand Manager Michela Tasso spoke on the Sanpellegrino Tastefully Light range saying the brand was, "...aiming to delight consumers by offering a more premium drinking experience, without compromising on Sanpellegrino’s iconic taste and naturalness."
Effervescent Italian Fruit Drinks
Sanpellegrino Tastefully Light Offers a Natural Flavor
Trend Themes
1. Premiumization of Beverages - Sanpellegrino Tastefully Light range is offering a premium drinking experience through elegant packaging and natural flavor, creating opportunities for beverage companies to elevate their products with premiumization.
2. Non-hfss Beverages - Consumers are increasingly seeking healthy and non-HFSS beverage options, creating opportunities for healthy drink alternatives in the beverage industry.
3. Innovative Packaging Design - The chromatically accented slim cans with unique imagery and text on the Sanpellegrino Tastefully Light range showcases the importance of innovative packaging design, creating an opportunity for beverage companies to differentiate their products with unique packaging.
Industry Implications
1. Beverage Industry - The Sanpellegrino Tastefully Light range showcases the trend towards premiumization and healthy/non-HFSS beverages, creating opportunities for innovation in the beverage industry.
2. Packaging Industry - The importance of innovative packaging, demonstrated through the Sanpellegrino Tastefully Light range, highlights the opportunities for innovation in the packaging industry.
3. Advertising and Marketing Industry - The expansive marketing campaign for the Sanpellegrino Tastefully Light range showcases the opportunities for advertising and marketing in the beverage industry, in particular for premium and healthy beverages.