With the power of plants, Rogue creates indulgent breakfast cereals that are beneficial for people and the planet alike. The cereals set themselves apart with standout varieties and box designs decorated with intricate illustrations of monkeys, elephants and flamingos. These playful, storytelling designs were informed by tattoos and they speak to adult consumers who are looking for a different kind of choice in the breakfast cereal aisle.
Beyond offering flavorful breakfast cereal flavors like Cinnamon French Toast, Chocolate Hazelnut and Cherry Bakewell, Rogue is on a mission to tackle health inequalities, food access and the climate crisis.
Rice flour, chickpea flour, corn grits, sugarcane syrup and roasted natural almond paste are just a handful of some of the alternative ingredients that fuel these plant-powered cereals.
Indulgent Plant-Powered Cereals
Rogue's Vegan Cereals Tackle Food Waste and the Climate Crisis
Trend Themes
1. Plant-based Cereals - Opportunity for food companies to pivot to plant-based ingredients for cereals to offer a more sustainable and healthy breakfast option.
2. Storytelling Packaging - Innovative packaging designs that tell a story have potential to capture adult consumers looking for unique choices in the cereal aisle.
3. Sustainable Food Production - The use of alternative ingredients such as rice flour, chickpea flour and corn grits can help address health inequalities, food waste and the climate crisis.
Industry Implications
1. Food Manufacturing - Opportunity for food companies to explore plant-based ingredients to produce more sustainable and healthier breakfast cereals.
2. Packaging Design - Packaging design professionals can work on creating more innovative and storytelling designs to help products stand out on the shelves.
3. Sustainable Agriculture - Providers of alternative ingredients that can be used in plant-powered cereals can offer solutions for sustainable food production and address issues like food waste and climate change.