Ready-to-heat meals provide unparalleled convenience and fans of comfort foods can now appreciate a completely plant-based take on the classics. At Natural Products Expo West, Hungry Planet introduced new Ready to Heat Meals, including vegan Beef Salisbury Steak with smashed potatoes, gravy and green beans. This chef-crafted meatless meal is ready to enjoy in a matter of minutes and it boasts the benefit of being a source of protein and fiber, with fewer calories and less fat (no saturated fats) than conventional and competitor products.
This meatless meal is said to store, prepare, cook and taste just like the conventional Salisbury Steak it takes inspiration from, and it's branded as a "simple switch." Flexitarians will be satisfied by this option, along with other convenient plant-based choices from Hungry Planet like Italian Sausage with Penne and Peppers or Chicken Piccata with Rice and Broccoli.
Meatless Ready-to-Heat Meals
Hungry Planet's "Steak" and Potatoes Meal is Ready in Five Minutes
Trend Themes
1. Meat-free Convenience Meals - Opportunity for plant-based meal delivery services and convenience food manufacturers to expand their offerings.
2. Chef-crafted Plant-based Meals - Opportunity for professional chefs and restaurants to create and sell their own meatless meal options.
3. Flexitarian-friendly Fare - Opportunity for food brands and restaurants to cater to the growing market of consumers seeking to reduce their meat consumption.
Industry Implications
1. Food Delivery Services - Hungry Planet's ready-to-heat meals could inspire other food delivery services to offer more plant-based options for convenience-minded customers.
2. Vegetarian and Vegan Food Manufacturers - Opportunity for vegetarian and vegan food manufacturers to create more innovative, chef-crafted meatless meal options.
3. Restaurant Industry - Opportunity for restaurants to expand their customer base by offering more meatless and flexitarian-friendly options on their menus.