Inspired by best-selling recipes and favorite meals, Gousto created a new popcorn line that takes flavor inspiration from the dinner table.
In this new range of popcorn snacks, there's something for everyone thanks to vegan-friendly varieties like Sweet & Spicy Katsu Curry; Steak, Truffle Roasties & Herby Yorkshire Pud; and Hot & Spicy Chicken Vindaloo. Other unusual flavors in the popcorn line include Creamy Macaroni and Cheese and Bacon & Pineapple Hawaiian Pizza.
More than half of Brits admit to sneaking pizza, curry, cereal and even sushi into the cinemas, and this new popcorn line speaks to those who want meal-inspired flavors. The dinner-like popcorn snacks also have the potential to appeal to movie lovers who prefer to watch flicks from the comfort of home.
Meal-Inspired Popcorn Snacks
Gousto's Popcorn Line Captures the Flavors or Curry, Roasts & Pizza
Trend Themes
1. Meal-inspired Snacks - Creating snack products that mimic popular meal flavors could be a new trend for the food industry.
2. Comfort Food Popcorn - Offering unique and comforting popcorn flavors for at-home movie nights could be a new trend in the snack industry.
3. Vegan-friendly Flavors - The rise of veganism could lead to more snack products that offer vegan-friendly options, such as the sweet and spicy Katsu Curry popcorn from Gousto.
Industry Implications
1. Food and Beverage - The food industry can capitalize on creating meal-inspired snack products that cater to consumer cravings for comfort food.
2. Entertainment - The entertainment industry can partner with snack companies to offer unique, meal-inspired popcorn flavors for movie nights at home.
3. Vegan and Plant-based - The vegan and plant-based industries can expand their options to include playful and flavorful snack products such as the vegan-friendly Katsu Curry popcorn from Gousto.