Pinterest, a popular social media platform for finding and sharing ideas, has recently launched a new feature that allows users to try on home decor items before buying them. The feature, called Try On for Home Decor, uses augmented reality (AR) to let users virtually place furniture and accessories from brands like West Elm, CB2, Wayfair, and Crate & Barrel in their own spaces, using the Pinterest Lens camera. Users can access the feature by looking for "try on enabled" pins and clicking on "try in your space" to see how the products would look in their homes. The feature currently includes 80,000 shoppable home decor pins.
This new feature is a game-changer for the home decor industry, as it solves one of the biggest pain points for online shoppers: not being able to see how a product would fit in their space and style. By using AR technology, Pinterest is providing a more immersive and engaging shopping experience that can increase customer satisfaction and loyalty. Moreover, the feature can also benefit the home decor brands by driving more traffic and conversions to their websites, as well as boosting their brand awareness and reputation. According to Pinterest, the feature is part of its efforts to make Pinterest a full funnel shopping destination that takes people from inspiration to purchase anywhere in the app.
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Trend Themes
1. Augmented Reality Home Decor - The new Try On for Home Decor feature on Pinterest allows users to virtually place furniture and accessories in their own spaces using augmented reality, revolutionizing the home decor industry.
2. Immersive Shopping Experience - Pinterest's AR furniture testing feature provides a more engaging and immersive shopping experience by allowing users to see how products from different brands would look in their homes.
3. Full Funnel Shopping Destination - Pinterest aims to be a comprehensive shopping destination by integrating the Try On for Home Decor feature, guiding users from inspiration to purchase within the app.
Industry Implications
1. E-commerce - The Try On for Home Decor feature on Pinterest has the potential to drive more traffic and conversions to e-commerce websites, enhancing the online shopping experience.
2. Interior Design - With the introduction of augmented reality home decor testing, interior design professionals can offer their clients a more visual representation of how different furniture and accessories would look in their spaces.
3. Social Media - Pinterest's immersive shopping experience can strengthen its position as a leading social media platform for discovering and sharing home decor ideas, increasing brand awareness and reputation.