The Petits Filous Vitamin Rich yogurts are a new range of drinkable dairy products from the Yoplait UK-owned brand for parents to pick up for little ones to enjoy with their lunch or as a snack.
The yogurt drinks come in two flavors including Apricot, Peach & Carrot and Strawberry & Beetroot, which are both rich in vitamin C and D to support bone development. The drinks are said to be the first of their kind thanks to their yogurt base that's infused with fruit and vegetables. The product is a flavorful way for parents to incorporate vegetables into a child's diet.
Head of Marketing at Yoplait UK Ewa Moxham spoke on the Petits Filous Vitamin Rich yogurts saying, "As a leader in kids’ yoghurt, we’re continuously working behind the scenes to champion children’s development from the inside out and innovate around unmet consumer needs. So, when we spotted a gap in the market for yogurt with added vitamins, fruit and vegetables, we made it our mission to bring this product to life."
Drinkable Vitamin-Packed Yogurts
The Petits Filous Vitamin Rich Yogurts Come in Two Flavors
Trend Themes
1. Drinkable Vitamin-packed Yogurts - New product range of vitamin-infused drinkable yogurts expanded in the market.
2. Incorporating Vegetables Into Children's Diets - Manufacturers innovate on ways to encourage children to consume more vegetables in their diets.
3. Yogurt-based Juices - New trend of yogurt-based juices that offer more nutritional value to consumers.
Industry Implications
1. Food and Beverage Industry - Opportunities for manufacturers to capitalize on the growing trend of adding more health benefits to food and beverage products.
2. Children's Snack Market - Disruptive innovation opportunities for businesses to offer more healthy options for children's snacks.
3. Health and Wellness Industry - The trend of vitamin-infused products and incorporating more nutrient-dense ingredients in packaged food products present opportunities for the health and wellness industry.