Dr. Praeger's announced three new items coming to its Perfect Chick'n lineup of plant-based alternative meat products. The new products are the Perfect Chick'n Tenders, the General Tso's Chick'n, and the Perfect Nashville Hot Chick'n. The items can be found in the frozen food ailes at popular supermarkets and retailers, as well as vegan and vegetarian-focused markets.
In addition to being plant-based, Dr. Praeger's Perfect lineup is also gluten-free, kosher, and made with all-natural ingredients, meaning customers can feel good about picking up these items from the frozen food aisle, whether or not they have vegan dietary restrictions.
Ken Krasnow, the chief marketing officer at Dr. Praeger's, stated: "We are excited to expand our chick’n offerings with three new products we know our consumers will love."
Frozen Vegan Chicken Meals
Dr. Praeger's Added Three New 'Perfect Chick'n' Products to its Lineup
Trend Themes
1. Plant-based Alternative Meat - There are opportunities for disruptive innovation in the development of new and improved plant-based alternative meat products.
2. Gluten-free Frozen Foods - The demand for gluten-free frozen foods is increasing, creating opportunities for disruptive innovation in this market.
3. All-natural Ingredients - Using all-natural ingredients in frozen food products can be a disruptive innovation in the frozen food industry.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry is growing rapidly, with opportunities for disruptive innovation in the development of new and improved plant-based alternative meat products.
2. Frozen Food Industry - The frozen food industry is experiencing a shift towards healthier options, creating opportunities for disruptive innovation in the development of new and improved gluten-free and all-natural frozen food products.
3. Kosher Food Industry - The demand for kosher food products is increasing, creating opportunities for disruptive innovation in the development of new and improved kosher frozen food products.