The Perch clock by Goofball is a double-sided wall clock designed to extend outward from a surface and display time from both directions. The product was developed by Turin-based studio Goofball and revisits the traditional railway clock format in a residential setting. The clock mounts on a wall bracket and projects into the room, allowing it to be read while moving through a space.
The structure uses a central support arm with two opposing clock faces housed in a compact circular form. Each side operates simultaneously and remains visible from different angles, supporting use in hallways, entryways, and open-plan interiors. The clock runs on two AA batteries and can be lifted off its mount for maintenance without tools. The design uses a minimal face with clear markers and a restrained color palette offered in three variations.
Double-Sided Wall Clocks
Perch Clock by Goofball Brings Dual-Sided Time to Interiors
Trend Themes
1. Dual-faced Timepieces - Dual-sided displays enable visibility from multiple sightlines, creating opportunities for integrated wayfinding and ambient information in shared spaces.
2. Projection-oriented Fixtures - The outward-extending form factor encourages products that occupy transitional zones and serve as both functional devices and sculptural waypoints.
3. Tool-free Modular Accessories - Quick-release mounts and battery-powered simplicity support easy servicing and adaptable placement across changing interiors.
Industry Implications
1. Residential Interiors - Open-plan homes and apartment corridors benefit from fixtures that present information to occupants moving through interconnected spaces.
2. Hospitality and Lodging - Hotel corridors and lobbies could leverage bidirectional timepieces as consistent orientation cues and brandable design elements.
3. Public Transportation and Transit - Stations and platforms may adopt dual-faced clocks to improve passenger flow by offering legible timing from multiple approach directions.