Jardin De Ville is Expanding Its Retail Footprint in Laval
Jana Pijak — April 8, 2026 — Business
References: mustsociete
Jardin de Ville is expanding its retail footprint with the opening of a new 30,000-square-foot flagship store in Laval, its largest to date, and positioning the space as a fully immersive destination for outdoor living. Developed by Must Société, the Quebec location brings together the brand’s most comprehensive furniture offering within a design-forward environment that emphasizes both inspiration and functionality.
Blending organic aesthetics with contemporary design, the store features warm, earthy tones, natural textures, and abundant greenery to create a cohesive, lifestyle-driven shopping experience. The layout is intentionally curated to help customers envision complete outdoor spaces, reflecting a broader shift toward experiential retail that prioritizes atmosphere as much as product.
Beyond product, the flagship integrates services tailored to both consumers and professionals, including design consultations, customization options, and support for commercial projects. A curated mix of premium brands further reinforces its positioning as a hub for high-end outdoor design.
As Must Société continues to expand, the Laval opening highlights a growing trend in retail, the transformation of physical stores into immersive environments that merge inspiration, expertise, and end-to-end service.
Blending organic aesthetics with contemporary design, the store features warm, earthy tones, natural textures, and abundant greenery to create a cohesive, lifestyle-driven shopping experience. The layout is intentionally curated to help customers envision complete outdoor spaces, reflecting a broader shift toward experiential retail that prioritizes atmosphere as much as product.
Beyond product, the flagship integrates services tailored to both consumers and professionals, including design consultations, customization options, and support for commercial projects. A curated mix of premium brands further reinforces its positioning as a hub for high-end outdoor design.
As Must Société continues to expand, the Laval opening highlights a growing trend in retail, the transformation of physical stores into immersive environments that merge inspiration, expertise, and end-to-end service.
Trend Themes
1. Experiential Retail Flagships - The transformation of stores into immersive destinations creates opportunities for integrating curated environments with technology-driven storytelling to redefine customer engagement.
2. Lifestyle-driven Merchandising - Merchandise presented as complete outdoor living scenarios opens possibilities for subscription-style collections and modular product ecosystems that blur product and service boundaries.
3. Service-integrated Shopping - Blending design consultations, customization, and project support within the retail footprint suggests new business models that monetize expertise alongside physical goods.
Industry Implications
1. Outdoor Furniture and Landscaping - A focus on high-end, design-forward outdoor products indicates potential for vertically integrated offerings that combine manufactured goods with installation and maintenance services.
2. Retail Real Estate Development - Demand for large-format, experience-oriented spaces points toward adaptive landlord-tenant arrangements and revenue-sharing concepts driven by destination retail.
3. Interior and Exterior Design Services - The prominence of in-store design expertise reveals opportunities for platform-based marketplaces that connect consumers and commercial clients with curated design professionals and bespoke solutions.
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