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Pascali Semerdjian Arquitetos Renovates an Apartment in Sao Paolo

Pascali Semerdjian Arquitetos is a design studio based in Sao Paulo and it gets a new renovation for a local family. It uses furniture, exposed detailing, and cladding in order to create a social space that is "vividly cosmopolitan."

It is dubbed the ER apartment and the design breaks the layout into two parts -- starting with an open social space and a guest suite on one half and private rooms on the other side. The social space has a dining and living space with multiple planted balconies. The side with private rooms is made up of the primary suite in the home, a toy room for the daughters, storage space, bedrooms, and a shared bathroom.
Trend Themes
1. Social Space Renovations - There is an opportunity for design studios to create innovative social space designs that use unique furniture and exposed detailing to cater to customers' individual preferences.
2. Plant-based Design - Incorporating planted balconies and greenery into architectural designs can appeal to customers who value environmentally friendly and sustainable living.
3. Multipurpose Furniture - Designing apartments with versatile and multifunctional furniture can maximize space and appeal to customers who prioritize practicality.
Industry Implications
1. Architecture and Design - Design studios and architects can experiment with innovative designs that cater to customer preferences and offer unique living experiences.
2. Real Estate - Real estate companies can leverage the trend of innovative apartment designs to differentiate their offerings and attract customers who are seeking unique living spaces.
3. Furniture and Home Decor - Creating multipurpose furniture that aligns with the stylish and functional design of these vividly designed apartments can offer disruptive innovation opportunities for furniture and home decor companies.

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