American beer label Pabst Blue Ribbon has announced the launch of 'Pabst Groovy Lemon Strong Iced Tea' in Canada, where it will be sold in Ontario, Alberta, and British Columbia.
According to the company, Pabst Groovy Lemon Strong Iced Tea delivers a classic lemon iced tea flavor but infuses it with an extra 5.9% alcoholic kick. In addition, the beverage features no carbonation and utilizes real tea and natural lemon flavors. As a result, consumers can expect an extra-smooth and perfectly sweet drinking experience that feels purposefully formulated for surviving the mid-summer heat.
Currently, Pabst Groovy Lemon Strong Iced Tea is being sold in 355 ml can format and comes packaged in packs of six, 12, or 24.
Extra-Smooth Hard Iced Teas
The New Pabst Groovy Lemon Strong Iced Tea Was Made for Summer Sippin'
Trend Themes
1. Hard Iced Tea Trend - Pabst Blue Ribbon's launch of 'Pabst Groovy Lemon Strong Iced Tea' highlights the growing trend of hard iced teas.
2. Summer Beverage Trend - Extra-smooth hard iced teas like 'Pabst Groovy Lemon Strong Iced Tea' showcase the trend of refreshing summer alcoholic beverages.
3. Natural Flavors Trend - 'Pabst Groovy Lemon Strong Iced Tea's' use of real tea and natural lemon flavors reflects the trend towards natural, less artificial flavored beverages.
Industry Implications
1. Alcoholic Beverages Industry - By introducing 'Pabst Groovy Lemon Strong Iced Tea,' Pabst Blue Ribbon is creating a disruption opportunity within the alcoholic beverages industry by offering a unique, refreshing drink for consumers.
2. Ready-to-drink Beverages Industry - Pabst Blue Ribbon's launch of 'Pabst Groovy Lemon Strong Iced Tea' is creating a potential for disruption within the ready-to-drink beverages industry by tapping into the growing demand for refreshing, convenient, and ready-to-drink beverages.
3. Natural Flavors Industry - The use of natural flavors in beverages is a growing trend, and 'Pabst Groovy Lemon Strong Iced Tea's' use of tea and natural lemon flavors can create a disruption opportunity within the natural flavors industry.