Crackd, the creator of "The No-Egg Egg," is now introducing a 2.0 formula that's microwaveable in minutes in response to consumer feedback. Although the product was originally developed for baking, it was revealed that the first version of this product was most widely used for scrambled eggs and omelets.
The launch of the new and improved version of this project comes in time for Veganuary, a time of year when many people will be looking for plant-based versions of familiar foods. Mirta Antonini, Brand Marketing Manager of Crackd, said "Veganuary is a massive opportunity to highlight how easy it is to use Crackd The No-Egg Egg, especially now with the new recipe, which allows you to do scrambled in the microwave in minutes. This improved recipe is suitable for everyone, especially for flexitarians."
Microwavable Vegan Eggs
Crackd The No-Egg Egg 2.0 Makes Vegan Scrambles and Omelettes Quickly
Trend Themes
1. Microwavable Plant-based Convenience Foods - Developing more plant-based convenience foods that can be quickly prepared in the microwave presents an innovation opportunity for companies looking to tap into the growing demand for vegan options.
2. Improved Versions of Existing Vegan Products - Continuously improving vegan products that are already popular with consumers can lead to increased customer loyalty and wider adoption of plant-based diets.
3. Targeted Marketing Campaigns for Veganuary - Creating targeted marketing campaigns for Veganuary, a month when many people try a plant-based diet, can increase brand awareness and drive sales for plant-based companies.
Industry Implications
1. Plant-based Food Industry - As consumers increasingly look for plant-based options, the plant-based food industry has an opportunity to create innovative products that can be quickly prepared and appeal to a wide audience.
2. Convenience Food Industry - Innovating in the convenience food industry with plant-based options that can be easily prepared in the microwave can help meet the needs of time-strapped consumers looking for healthy and convenient meal options.
3. Marketing and Advertising Industry - As more companies compete in the plant-based space, marketing and advertising companies have an opportunity to help brands stand out with targeted campaigns that reach a wide audience during key times like Veganuary.