Fiction Foods is a new venture from Brendan Brazier, co-founder of plant-based sports nutrition brand Vega, and it is planning to launch its flagship Performance Scramble by the end of the year. This cell-based plant-powered scramble is a vegan alternative to eggs and it's rich in nutrients and useful for boosting mental and physical performance, thanks to its carefully selected ingredients.
Fiction Foods' Performance Scramble relies on nutrient-rich euglena, a single-cell organism found in freshwater and saltwater that is grown using fermentation and no animal cells.
As it stands, Fiction Foods completed the bench-scale formulation and prototyping for the product, and it is now in the process of finalizing ingredient suppliers and manufacturers before the commercial launch of the product later in 2022.
What's Driving This Trend
- Plant-based Cell-based Foods
- The rise of plant-based cell-based foods creates an opportunity for companies to create sustainable, nutritious alternatives to traditional animal-based products.
- Vegan Performance Foods
- The growing demand for vegan performance foods offers a disruptive innovation opportunity for companies to develop plant-based, nutrient-dense products for athletes and fitness enthusiasts.
- Fermentation-based Foods
- The increasing popularity of fermentation-based foods presents an opportunity for companies to create innovative, nutrient-rich products using sustainable and eco-friendly production processes.
Who This Affects Most
- Plant-based Food Industry
- The plant-based food industry is poised for growth as companies like Fiction Foods continue to innovate and create sustainable, plant-powered alternatives to traditional animal-based products.
- Sports Nutrition Industry
- The sports nutrition industry can benefit from the growing demand for vegan performance foods by developing plant-based, nutrient-dense products that cater to athletes and fitness enthusiasts.
- Fermented Food Industry
- The fermented food industry can capitalize on the trend towards fermentation-based foods by creating innovative, nutrient-rich products using sustainable and eco-friendly production processes
