Just in time for the NBA Finals, Michelob ULTRA and sneaker legend Tinker Hatfield joined forces to create a limited-edition NBA Championship Bottles.
The new beer will only be available to those residing in the winning city. Once the game is decided, " 75 limited-edition NBA Championship Bottles will be unlocked in and only in the winning team’s city, allowing 75 lucky fans to unbox a piece of NBA history." Alongside the memorable bottles, fans will also receive a one-of-a-kind NFT designed and digitally signed by Tinker Hatfield.
Both San Francisco and Boston residents can find "shoebox" style boxes with scannable QR codes in popular bars along the potential champion parade route. Fans can scan the code to enter. If their city wins, on parade day, winners will be notified and the bottles will be exclusively unboxed at the locations along the parade route.
NBA Championship Beer Collabs
Tinker Hatfield & Michelob ULTRA Launch NBA Championship Bottles
Trend Themes
1. Limited-edition Collaborations - There is an opportunity for brands to team up and create limited-edition products that generate excitement among their fanbase.
2. Exclusivity Marketing - By limiting availability to certain locations or groups, brands can create a sense of exclusivity and enhance brand loyalty.
3. NFT Integration - Integrating unique NFTs into special edition products can enhance their value and create a sense of rarity, driving demand among collectors.
Industry Implications
1. Alcohol - Alcohol companies can leverage partnerships with designers and other creatives to create unique, limited-edition bottles and generate consumer excitement.
2. Sports and Entertainment - Sports and entertainment companies can use limited-edition collaborations with designers and brands to create unique merchandise and promotions that excite fans.
3. Blockchain and Digital Collectibles - By integrating unique, digitally-signed NFTs with exclusive merchandise, alcohol and other companies can tap into the growing appeal of blockchain and digital collectibles.