The Minute Maid Spiked wine-based beverages have been announced by Coca-Cola's Red Tree Beverages as a series of fruit-forward refreshments that are sure to be of interest to consumers in the spring.
Slated to launch in spring 2024, the drinks feature a base of wine blended with fruit juice to give them a wine cocktail formulation that's refreshing and fruity. The drinks feature a 13.9% ABV and come in large 1.5-liter bottles to position them perfectly for serving at get-togethers or parties thanks to their multi-serve profile.
The Minute Maid Spiked wine-based beverages come in Pina Colada, Lime Margarita and Strawberry Daiquiri flavors, and are likely to be well-received when the weather breaks in the spring to liven up any gathering.
Fruity Wine-Blended Refreshments
Minute Maid Spiked Comes in Three Flavor Options
Trend Themes
1. Wine-blended Refreshments - Incorporating fruit juice into wine-based beverages provides a refreshing and fruity twist, appealing to consumers seeking a unique drinking experience.
2. Spring Launch - Launching in spring 2024, these wine-based beverages are perfectly timed to capture the attention of consumers looking for refreshing options as the weather warms up.
3. Multi-serve Profile - Offering the drinks in large 1.5-liter bottles positions them as ideal choices for gatherings and parties, catering to consumers seeking convenient and shareable options.
Industry Implications
1. Beverage Industry - The introduction of wine-blended refreshments opens up opportunities for beverage companies to expand their product offerings and capture new market segments.
2. Alcohol Industry - With a 13.9% ABV, these wine-based beverages provide a disruptive alternative to traditional cocktails, appealing to consumers looking for new and exciting drinking options.
3. Entertainment Industry - The multi-serve profile of these wine-based beverages positions them as a potential hit at parties and social gatherings, offering opportunities for event planners and party supply companies.