After launching its Mini Swirls, Blue Bunny is venturing into the creation of Mini Bars as an all-new kind of stackable tiny frozen treat. These frozen dairy dessert bars are dipped in a cookie crunch coating and they are ready to be savored in varieties like Vanilla Caramel Crunch, Chocolate Cookie Crumble and Strawberry Shortcake.
"Following the success of Mini Swirls, we knew we wanted to grow our 'Mini' platform with a new product lineup that offered the same snackable indulgence as the cones," said Jeremy Hrynewycz, Brand Marketing Director, Blue Bunny.
This sentiment reflects the fact that people are looking for small treats that satisfy their sweet tooth without making them feel guilty. This can be attributed to the desire for portion control and a healthier lifestyle, while still allowing for occasional indulgences.
Bite-Size Frozen Dessert Bars
Blue Bunny's Mini Bars Miniaturize Favorite Frozen Treats
Trend Themes
1. Miniaturized Frozen Dessert Bars - The demand for small treats that satisfy a sweet tooth is growing, creating an opportunity for brands to create miniaturized versions of their products like Blue Bunny's Mini Bars.
2. Snackable Indulgence Products - The popularity of snackable indulgence products like Blue Bunny's Mini Bars show there is a demand for portion-controlled, guilt-free snacks.
3. Health-conscious Indulgences - Going forward, dessert brands can pivot towards health-conscious indulgences such as Blue Bunny's Mini Bars that allow for occasional indulgences alongside a healthy lifestyle.
Industry Implications
1. Frozen Dessert Industry - The frozen dessert industry can cater to evolving consumer preferences by offering more miniaturized and portion-controlled products like Blue Bunny's Mini Bars.
2. Snack Food Industry - The snack food industry can capitalize on the trend of snackable indulgences by creating more portion-controlled, guilt-free snacks like Blue Bunny's Mini Bars.
3. Health and Wellness Industry - The health and wellness industry can partner with dessert brands like Blue Bunny to create indulgent treats that align with consumers' desire for a healthier lifestyle.