The Lynx Fine Fragrance Collection is being launched in the UK as a series of aerosol fragrances formulated with a high-quality aromatic profile to help get the attention of masculine Gen Z consumers.
The products come in 150ml aerosol cans to allow for easy application, and come in five scents including Blue Lavender, Black Vanilla, Emerald Sage, Aqua Bergamot and Copper Santal. The products are formulated to smell like a fresh burst of premium cologne, but feature a decidedly lower price point to help consumers of all ages save money on their cosmetic spend.
General Manager, Deodorants, Unilever UK&I Monique Rossi spoke on the Lynx Fine Fragrance Collection saying, "In the UK, 74% of UK guys are looking for an affordable fine fragrance, demonstrating the huge opportunity this range presents. The Fine Fragrance Collection is the perfect hybrid between a fine fragrance and a deodorant. It’s been formulated by world-renowned perfumers from two of the premier fragrance houses – Givaudan and Firmenich – as well as the best ‘nose’ in the business, Ann Gottlieb."
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Trend Themes
1. Affordable Fine Fragrance - The Lynx Fine Fragrance Collection meets the demand of 74% of UK guys who are looking for an affordable fine fragrance, presenting a huge opportunity in the market.
2. Masculine Gen Z Consumers - The Lynx Fine Fragrance Collection targets masculine Gen Z consumers with its high-quality aromatic profile, tapping into a specific demographic that values unique scents.
3. Premium Cologne Alternative - The Lynx Fine Fragrance Collection offers a fresh burst of premium cologne-like scents at a lower price point, providing an appealing option for consumers looking to save on their cosmetic spend.
Industry Implications
1. Cosmetics - The Lynx Fine Fragrance Collection disrupts the cosmetics industry by offering affordable fine fragrance options to consumers of all ages, expanding the market for scented products.
2. Perfume - The Lynx Fine Fragrance Collection introduces a new category in the perfume industry by combining the qualities of fine fragrance and deodorant, appealing to customers seeking hybrid products.
3. Personal Care - The Lynx Fine Fragrance Collection disrupts the personal care industry by providing masculine Gen Z consumers with unique, high-quality scents in an easy-to-use aerosol form.