Lupii's newest product is lupini bean pasta that's high in protein and fiber and low in net carbs and it shares all the benefits of the humble yet nutrient-dense lupini bean. According to the company, the regenerative crop that's at the heart of its products boasts three times more protein than eggs and three times more fiber than oats.
The elbow, penne and rotini pastas are made with just a few simple ingredients like sweet lupini flour, chickpea flour and tapioca. With its new line of boxed pastas, the female-founded snack start-up is venturing into mealtime offerings.
The lupini bean is becoming an increasingly popular ingredient across North America for its nutritional qualities; this excellent source of plant-based protein and fiber that's low in carbohydrates is being incorporated into all sorts of snacks, meals and desserts.
Legume-Based Protein Pastas
Lupii's Pastas are Rich in Fiber & Protein and Low in Net Carbs
Trend Themes
1. Legume-based Pasta - Opportunities to disrupt the traditional pasta industry by introducing high-protein, low-carb legume-based alternatives.
2. Regenerative Crops - Potential for disruptive innovation in sustainable agriculture by promoting and incorporating regenerative crops like lupini beans into mainstream food products.
3. Plant-based Protein Sources - Growing demand for innovative plant-based protein sources like lupini beans as consumers are increasingly seeking healthier and environmentally-friendly food options.
Industry Implications
1. Food Production - Opportunities in the food production industry to develop and market high-protein, low-carb legume-based pasta products and capitalize on the demand for healthier and more sustainable food options.
2. Snack Manufacturing - Disruptive innovation potential in the snack industry to develop snack products that use nutrient-dense ingredients like lupini beans to appeal to health-conscious consumers.
3. Sustainable Agriculture - Opportunities for innovation in sustainable agriculture to promote the cultivation and usage of regenerative crops like lupini beans to meet the growing demand for healthy and environmentally-friendly food options.