Eggo Grab & Go Liege-Style Waffles is the newest breakfast innovation and it introduces customers to the first-ever Eggo waffle that doesn't require a toaster. These bistro-quality handheld waffles were made with busy parents in mind and they offer a convenient way for people of all ages to enjoy a street food staple of Belgium.
With golden brioche dough baked through with crunchy bits of pearl sugar, these handheld waffles are a true treat, plus they share the benefit of being made with real butter and free from artificial colors and flavors. The grab-and-go waffles are being introduced in two flavors to start, Buttery Maple and Strawberry.
These ready-to-eat waffles are individually wrapped and they can be enjoyed in several ways, including at room temperature or freshly warmed out of the toaster.
Grab-and-Go Waffle Packets
Eggo Grab & Go Liege-Style Waffles Don't Require a Toaster
Trend Themes
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Grab-and-go Breakfast Solutions — Opportunity for companies to create convenient, handheld breakfast options that do not require additional preparation equipment.
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Bistro-quality Street Food Offerings — Opportunity for street food vendors to elevate their menu items with gourmet ingredients and presentation.
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Innovation in Breakfast Pastry Dough — Opportunity for pastry chefs and manufacturers to experiment with new textures and flavors in handheld breakfast pastries.
Industry Implications
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Food Manufacturing — Opportunity for food manufacturers to develop and produce handheld breakfast options for busy consumers.
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Street Food Vendors — Opportunity for street food vendors to differentiate themselves by offering unique, bistro-quality menu items.
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Fast Food Chains — Opportunity for fast food chains to expand their breakfast menus with new, convenient handheld options.