Anastasia Beverly Hills is a beauty brand that's synonymous with brows and its extending its expertise in caring for facial hair to the Lash Sculpt Lengthening & Volumizing Mascara. With biotin, collagen and peptides, this mascara has a buildable, long-wearing formula that volumizes lashes to create "extension-effect lashes."
This super-volumizing formula delivers visible results from root to tip and its applicator makes it possible to tailor the amount of volume desired with a shape optimized for stretching and separating.
Plant-based waxes, like the ones used in this formula—rice bran wax, candelilla wax and carnauba wax—are becoming increasingly popular in mascara due to their natural and sustainable qualities. These alternatives to common binding components in mascara formulas are not packed with nourishing properties and sustainable benefits.
Lash-Sculpting Mascaras
The Lash Sculpt Lengthening & Volumizing Mascara Looks Like Falsies
Trend Themes
1. Plant-based Mascara - The use of plant-based waxes in mascara is on the rise as a sustainable and nourishing alternative to traditional binding components.
2. Extension-effect Lashes - Mascaras formulated with biotin, collagen, and peptides are gaining popularity for their ability to create long, voluminous lashes that mimic the look of falsies.
3. Tailored Volume Control - Mascaras with applicators designed for stretching and separating lashes are being embraced by consumers who want the ability to customize the amount of volume desired.
Industry Implications
1. Beauty - The beauty industry is being influenced by the trend of using plant-based waxes in mascara formulations for their sustainable and nourishing properties.
2. Cosmetics - The cosmetics industry is seeing a demand for mascaras with ingredients like biotin, collagen, and peptides, as consumers desire long and voluminous lashes without the need for falsies.
3. Personal Care - In the personal care industry, there is a growing preference for mascara applicators that enable users to have better control over the volume of their lashes.