The Kraken Gold Spiced Rum is the newest release by "the world's first and top-selling black spiced rum brand." The beverage promises to deliver an unforgettable experience with an aroma that combines caramel, oak, and banana bread with rich vanilla and light cinnamon undertones. The flavor of the spirit evokes molasses and dark spice that dissolve into caramelized sugar. The finish boasts pleasant traces of toasted oak and vanilla.
Lander Otegui, Senior Vice President of Marketing at Proximo Spirits, stated in a press release that the brand is confident that the Kraken Gold Spiced Rum "will be THE NEW GOLD STANDARD in spiced rum thanks to its superb taste." The product is launched alongside a new campaign titled 'Tale of Gold.'
Immersive Spiced Rums
The Kraken Gold Spiced Rum Evokes an Unforgettable Aroma & Flavor
Trend Themes
1. Immersive Spiced Rums - The trend towards spiced rum offering immersive flavor profiles provides opportunities for new product development and unique branding experiences.
2. Premiumization of Rum - The rise of premium and high-end spiced rums represents an opportunity for industry players to increase market share and tap into luxury brand positioning.
3. Storytelling in Rum Marketing - The integration of story-driven marketing campaigns along with new product launches allows for immersive brand experiences and unique consumer engagement opportunities.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies, particularly those in the rum industry, can capitalize on the trend towards immersive flavor profiles and premiumization of spiced rum.
2. Tourism - Rum brands can create unique tourism experiences by leveraging storytelling in their marketing campaigns and offering immersive tasting experiences at production sites.
3. Consumer Packaged Goods - Manufacturers of consumer packaged goods can develop partnerships with spiced rum brands to create branded products and co-marketing campaigns geared towards luxury and immersive storytelling experiences.