Tito’s Handmade Vodka is embracing the holiday spirit with the launch of its ‘Tito’s Kinda Ugly Holiday Collection’, a seven-piece merchandise collection inspired by the brand’s Vodka for Dog People Program. Launching on November 1, the collection combines festive gifting with charitable giving, as 100% of net proceeds will be donated to the customer's choice of nonprofit supported by Tito's.
The collection includes a range of holiday-themed products, such as the Tito’s Kinda Ugly Holiday Stocking, Tito’s Kinda Ugly Bottle Sweater, Tito’s Kinda Ugly Dog Blanket, Tito’s Kinda Ugly Beanie, Tito’s Kinda Ugly Sweater, and Tito’s Home for the Holidays Wrapping Paper. All items are available for purchase at the web store on store.titosvodka.com or in person at the Love, Tito’s retail store in Austin, TX.
This initiative is a testament to Tito’s commitment to giving back and supporting charitable causes. By purchasing from the ‘Tito’s Kinda Ugly Holiday Collection’, customers can not only acquire festive holiday merchandise but also contribute to a worthy cause. This innovative approach to holiday gifting is sure to resonate with consumers and further solidify Tito’s Handmade Vodka as a brand that values both quality products and social responsibility.
Vodka-Branded Holiday Lines
Tito's Handmade Vodka Launches Kinda Ugly Holiday Collection
Trend Themes
1. Charitable Holiday Collections - Tito’s launch of the 'Tito’s Kinda Ugly Holiday Collection' demonstrates the trend of brands creating merchandise that combines festive gifting with charitable giving.
2. Festive Branded Merchandise - The 'Tito’s Kinda Ugly Holiday Collection' showcases the trend of brands offering holiday-themed products as a way to engage consumers during the festive season.
3. Socially Responsible Branding - Tito’s commitment to giving back through the 'Tito’s Kinda Ugly Holiday Collection' highlights the trend of brands leveraging social responsibility as a core value.
Industry Implications
1. Alcohol - The launch of the 'Tito’s Kinda Ugly Holiday Collection' by Tito’s Handmade Vodka showcases the trend of alcohol brands creating festive-themed merchandise.
2. E-commerce - The online availability of the 'Tito’s Kinda Ugly Holiday Collection' demonstrates the trend of e-commerce platforms serving as a distribution channel for branded merchandise.
3. Nonprofit - The donation of 100% of net proceeds from the 'Tito’s Kinda Ugly Holiday Collection' to the customer's choice of nonprofit highlights the trend of collaboration between brands and charitable organizations.