While most plant-based beverage brands primarily target adults, Kiddiwinks stands out by addressing a different demographic, children, through its commitment to providing healthier beverage options designed specifically for kids. The Brooklyn-based, women-owned company makes its plant-based milk for kids from oats and chickpeas, offering kid-pleasing options like vanilla- and chocolate-flavored plant-based milk in a can.
Kiddiwinks was mindfully made to provide children with a healthy drink that shares key nutrients that are lacking in dairy milk. "We saw a whitespace in the market for plant-based dairy alternatives that provide the nutritional profile found in traditional dairy," Co-founder Stephanie Banham-Eichner told Vegconomist, "and then went above and beyond to make a product that also addresses other prevalent shortfalls in children’s diets, like a lack of fiber."
Kid-Friendly Canned Alt Milks
Kiddiwinks Offers a 1:1 Nutritional Replacement for Cow's Milk
Trend Themes
1. Plant-based Beverages for Kids - Disruptive innovation opportunity: Create plant-based milk products specifically designed for children, addressing nutritional needs and taste preferences.
2. Healthier Kids' Beverage Options - Disruptive innovation opportunity: Develop healthier beverage options for children that offer a nutritional replacement for cow's milk.
3. Addressing Nutritional Shortfalls in Kids' Diets - Disruptive innovation opportunity: Create products that provide key nutrients lacking in traditional dairy milk, while also addressing other prevalent shortfalls in children's diets.
Industry Implications
1. Plant-based Beverage Industry - Disruptive innovation opportunity: Explore the growing market for plant-based beverages designed specifically for children.
2. Children's Beverage Industry - Disruptive innovation opportunity: Develop healthier beverage options for children, providing a nutritional alternative to cow's milk.
3. Nutritional Supplements Industry - Disruptive innovation opportunity: Create nutritional supplements or fortified products that address the nutritional shortfalls in children's diets, offering a healthier alternative to traditional dairy products.