The Jelly Belly Belly Buttons have been announced by the brand as its latest cheeky, chewy candy product that will offer consumers with a way to enjoy some of their favorite flavors in a new format. The candies are characterized by their button-shaped format that is literally named but also refers to the navel as a playful way to encourage consumers to give them a try. The product comes with some classic Jelly Belly jelly bean flavors in the mix including Grape, Very Cherry, Peach, Green Apple and Blueberry, which are all vegetarian-friendly, OU Kosher, dairy-free, fat-free, peanut-free and gluten-free.
The Jelly Belly Belly Buttons are arriving in 2.75-ounce Grab & Go bags as well as in three-count and 12-count options.
Cheeky Chewy Candy Products
Jelly Belly Belly Buttons Have a Chewy, Flavorful Profile
Trend Themes
1. Novelty Candy Products - Innovative, playful new candy products with unique formats and flavors provide exciting opportunities to tap into the nostalgia and curiosity of consumers.
2. Health-conscious Indulgences - Candy manufacturers can capitalize on the desire for healthier indulgences by offering products that are vegetarian-friendly, dairy-free, fat-free, peanut-free and gluten-free.
3. Convenient Packaging - Consumers increasingly value convenience and on-the-go options, so offering candy products in grab-and-go packages and multiple counts is a simple way to meet this demand.
Industry Implications
1. Candy Manufacturing - Manufacturers in the confectionery industry can explore playful and innovative new formats and flavors to engage consumers and differentiate themselves in a crowded market.
2. Health Food Industry - Candy that is vegetarian-friendly, dairy-free, fat-free, peanut-free and gluten-free can appeal to the health-conscious consumer who is looking to indulge in a guilt-free treat.
3. Convenience Stores - Small format convenience stores can benefit from offering grab-and-go candy and snack options to attract consumer traffic for quick, impulse purchases.