The JCPenney Mesa Mia collection has been created in partnership with Chef Jenny Martinez as a series of products that will help consumers to outfit their home with a range of affordable solutions.
The collection boasts a Mexican-inspired ethos that includes solutions for creating authentic cuisine from the comfort of home. The collection includes items like a cast iron tortilla press, molcajetes and much more, which each incorporate inspiration from Martinez's native Chapala, Jalisco, Mexico like terracotta and flowers. The exclusive product range is priced ranging from $19.99 to $199.99.
Martinez spoke on the JCPenney Mesa Mia collection saying, "JCPenney is more than a department store for me. Growing up, my mom would always take us shopping there for everything, from back-to-school gear to new pots and pans. To have an exclusive cookware line being sold at JCPenney nationwide is a full circle moment for me. JCPenney will forever hold a special place in my heart."
Mexican Culture Kitchenwares
The JCPenney Mesa Mia Collection was Created with Jenny Martinez
Trend Themes
1. Mexican-inspired Kitchenwares - The JCPenney Mesa Mia collection offers a range of Mexican-inspired kitchenware items for consumers to enhance their cooking experience at home.
2. Affordable Home Solutions - The JCPenney Mesa Mia collection provides affordable kitchen products, allowing consumers to outfit their homes with functional and stylish solutions.
3. Cultural Cooking Experiences - The JCPenney Mesa Mia collection encourages consumers to explore and enjoy authentic Mexican cuisine through its range of specialized kitchenwares.
Industry Implications
1. Retail - The JCPenney Mesa Mia collection presents an opportunity for retailers to tap into the demand for Mexican-inspired kitchenware products.
2. Home Goods - The JCPenney Mesa Mia collection offers a new product line within the home goods industry, focusing on affordable and culturally-inspired kitchenware items.
3. Food and Beverage - The JCPenney Mesa Mia collection caters to the food and beverage industry by providing consumers with the tools and inspiration to cook authentic Mexican dishes at home.