Colorful Chef-Designed Kitchen Collection

Molly Baz Joins Crate & Barrel on a New Collection

Crate & Barrel tap Molly Baz to join the brand in creating a new collection, resulting in a large 58-piece range of kitchen items. The chef and cookbook author highlights curves and bright tones with pieces that are ready for cooking, serving, and storing in the kitchen. All of these are go-to tools in the chef's own kitchen, designed to her standards using FSC®-certified materials.

Molly talks about the new collection with Design Milk, stating that “This collection was created and designed with the home cook in mind. I felt very strongly about that – it can and should serve any and all types of home cooks. The line features a whole range that makes stepping into the kitchen a joy rather than a chore. I wanted to bring good design, and a bit of playfulness and color, to all elements of the cooking, wine-ing, and dining processes, with the ultimate goal of making every bit of it just a little less stressful, and a lot more fun.”

Image Credit: Molly Baz, Crate & Barrel

Home Chef Kitchen Collection
Creating colorful, functional and comfortable kitchen essentials for home chefs
Sustainable Kitchenware Collection
Designing eco-friendly kitchen tools and products using environmentally safe materials
Personalized Kitchenware Collection
Creating a unique and personalized kitchen collection based on the individual's cooking needs and preferences

Industries Being Reshaped

Home Goods Retail Industry
Developing a new line of chef-designed, vibrant and functional kitchen essentials exclusive to home goods retailers
Sustainable Kitchenware Manufacturing Industry
Manufacturing eco-friendly kitchenware collection materials such as bamboo, silicone and stainless steel
Custom Kitchenware Manufacturing Industry
Offering personalized kitchens on demand using advanced customization technology and 3D printing
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 46%
Freshness 17%