In a crowded snack market, Humble Potato Chips stands out for using only locally farmed, organic potatoes (thickly cut with the skin still on) and packaging its snacks in 100% compostable bags. Once light and crispy varieties like Sea Salt & Cider Vinegar, Smokey BBQ and Creamy Dill have been consumed, their packaging can be added to the green bin and returned to the earth.
For fans of the classics, The Original features just a subtle amount of sea salt so that the natural and organic potato flavor shines through.
The creators of the chips found themselves shifting to a more sustainable lifestyle—one with a focus on consuming more organic food, and being more mindful at home with purchases. And with the birth of their son, Alicia and Jeff Lahey said, "we became even more aware of the painfully slow adoption of sustainable packaging in grocery. Well, if nobody else was going to do it, why not us?"
All-Organic Potato Chips
Humble Potato Chips are Packaged in 100% Compostable Bags
Trend Themes
1. Sustainable Snacks - By using organic ingredients and compostable packaging, there is a trend towards more sustainable snack options that prioritize the environment.
2. Local Sourcing - Using locally sourced ingredients is becoming more prevalent as consumers want to support local farmers and reduce the carbon footprint associated with long-distance transportation.
3. Eco-friendly Packaging - There is a trend towards more environmentally friendly packaging options, such as compostable or biodegradable materials, as consumers become more aware of the impact of packaging waste.
Industry Implications
1. Snack Food - The snack food industry has an opportunity to differentiate themselves by offering more sustainable snack options that prioritize ingredients and packaging that are better for the environment.
2. Organic Food - Organic food companies can promote the use of organic ingredients, as well as sustainable packaging, to appeal to environmentally conscious consumers.
3. Packaging - The packaging industry can offer more eco-friendly options, such as compostable and biodegradable materials, to meet the increasing demand for sustainable packaging solutions.