Hoplark 0.0 is a new non-alcoholic beverage in a citra hops flavor that's not just for those who want to avoid alcohol but also any sugar, gluten and calories whatsoever. The dry-hopped, canned beverage is full of hoppy flavors and it is being introduced to consumers with bright, eye-catching packaging that expresses "your new favorite craft brew... isn't beer."
The zero-proof, zero-calorie and zero-sugar beverage is a standout option in a sea of alcohol-free choices that appeal to Millennials and others who want to moderate their consumption of alcohol.
This new beverage from Hoplark debuted at Natural Products Expo West and it is said to be a first-of-its-kind product without calories, sugar, carbs and no added flavors; additionally, the non-alcoholic brew is gluten-free.
Dry-Hopped Non-Alcoholic Brews
Hoplark 0.0 Shares the Taste of Citra Hops
Trend Themes
1. Rise of Non-alcoholic Beverages - The increasing trend of alcohol moderation and avoidance drives demand for innovative non-alcoholic alternatives like Hoplark 0.0, presenting an opportunity for beverage companies to create more exciting and diverse zero-proof options.
2. Dry-hopped and Flavored Drinks - Hoplark 0.0's emphasis on hoppy flavors and unique taste presents an opportunity for other beverage companies to experiment with dry-hopped flavors and create new, non-alcoholic, and healthful drinks with unique taste profiles.
3. Sustainable Non-alcoholic Brewing - With Hoplark 0.0 as a precedent, there is an opportunity for breweries to explore sustainable non-alcoholic brewing using natural ingredients like hops, without sacrificing flavor and quality.
Industry Implications
1. Non-alcoholic Beverage Industry - Hoplark 0.0 taps into the growing market of non-alcoholic drinks and presents an opportunity for the industry to produce more innovative zero-proof alternatives.
2. Craft Beverage Industry - Hoplark 0.0's packaging suggests a new avenue for craft beverage companies to market to a more health-conscious audience while representing their brands as innovative and trendy.
3. Sustainable Food and Beverage Industry - Hoplark 0.0's natural and gluten-free ingredients provide an opportunity for sustainable food and beverage companies to expand into non-alcoholic options and appeal to a broader customer base with health and environment in mind.