Lowe's is hosting its very first Winterfest event this year and it is drumming up excitement with festive experiences and free Holiday House Kits. These kits are designed to reinvent traditional gingerbread houses with modern designs like a city townhouse, a cabana and a midcentury modern abode.
From graham cracker walls and icing to colorful decorative candies, the gingerbread kits provide all the essentials for customizing the houses. For building enthusiasts, Lowe's has even assembled sets of blueprints to guide people when putting together their gingerbread house creations.
During The Great Holiday House Showcase event, which takes place mid-month, Lowe's is inviting people to celebrate as they decorate, or join in and watch as CAMP counselors put together their festive creations over the course of the 40-minute virtual event.
Gingerbread Architecture Kits
Lowe's is Kicking Off Winterfest with Free Holiday House Kits
Trend Themes
1. Modern Gingerbread House Designs - Opportunity to innovate on traditional gingerbread house kits by offering modern designs, such as midcentury modern and city townhouse.
2. Customized House Kits - Opportunity to create personalized house kits with various building materials and decoration options for customers to choose from.
3. Virtual Decorating Events - Opportunity to host virtual events where people can participate in decorating and building gingerbread houses together from the comfort of their own homes.
Industry Implications
1. Retail - Retailers can capitalize on the holiday season by offering unique and festive products, such as modern gingerbread house kits.
2. Hospitality - Hotels and resorts can offer gingerbread house kits as a family-friendly activity for guests during the holiday season.
3. Event Planning - Event planners can organize virtual or in-person gingerbread house decorating events for corporate or private holiday parties.