For years, kids have delighted in being able to assemble their own lunches with LUNCHABLES and now, there's a sweeter way for kids to enjoy the same activity for snacks with gummy LUNCHABLES. The all-new Gummy LUNCHABLES Cracker Stackers and Gummy LUNCHABLES Pepperoni Pizza Kit were made possible thanks to Kraft Heinz and Frankford Candy and they reintroduce the popular lunchtime products as shareable, fruit-flavored gummies.
The Gummy LUNCHABLES Cracker Stackers kit contains eight gummy crackers and two "slices" each of gummy pepperoni, gummy ham, gummy Swiss cheese and gummy cheddar cheese. And inside the Gummy LUNCHABLES Pepperoni Pizza Kit kids will find three gummy pizza crusts, a dozen gummy mozzarella cheese shreds, 15 gummy pepperoni slices and one liquid pizza sauce packet.
Buildable Gummy Candies
These Gummy LUNCHABLES Kits Give Kids Permission to Play with Food
Trend Themes
1. Edible DIY Kits - Gummy LUNCHABLES kits tap into the popular DIY trend and offer an edible version for kids to assemble and play with their food
2. Fruit-flavored Gummies - The fruit-flavored gummies in the Gummy LUNCHABLES kits capitalize on the trend of healthier snack options
3. Reimagining Popular Products - Kraft Heinz and Frankford Candy's partnership to create Gummy LUNCHABLES represents an opportunity for companies to reimagine popular products for new generations
Industry Implications
1. Confectionery - The introduction of gummy LUNCHABLES by Frankford Candy shows an opportunity for companies in the confectionery industry to expand their products to include more snack options
2. Food and Beverage - Kraft Heinz's collaboration with Frankford Candy represents an opportunity for companies in the food and beverage industry to innovate and create new products that appeal to consumers' desire for playful, interactive experiences
3. Children's Toys and Games - The popularity of LUNCHABLES with kids has expanded to a new range of edible DIY kits, presenting opportunities for companies in the children's toys and games industries to create similar experiences that tap into the trend of interactive play