To improve its channel management and "vertical video production," the British esports organization Guild Esports has partnered with Little Dot Sport, the sports-focused division of Little Dot Studios. A focus is being placed on TikTok content, as Little Dot Sport has extensive knowledge of the platform. The goal is to increase Guild Esports' fan base through specific social media platforms. The organization decided to focus on the short video platform TikTok as its initial platform after thorough research.
"We believe in forming long-term partnerships with our clients, complementing their in-house capabilities with our unique perspectives and expertise, allowing us to deliver their brand ambitions. This partnership is also a step in an area we have long believed to be of vital importance to the entire sports ecosystem," said Robbie Spargo, Director of Little Dot Sport.
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Trend Themes
1. Esports-content Creation - The esports industry is partnering with content creation professionals to improve their presence on social media platforms through engaging content.
2. Vertical Video Production - Organizations are focusing on creating vertical video content to enhance their social media presence.
3. Tiktok Marketing - Esports organizations are leveraging TikTok's large user base to increase their fan base.
Industry Implications
1. Esports - Esports organizations are partnering with content creation professionals to improve their social media presence and fan engagement.
2. Social Media - Social media platforms are becoming increasingly important for organizations to engage with their fan base and promote their brand.
3. Digital Advertising - TikTok's large user base presents an opportunity for organizations to effectively market their brand and products through digital advertising.