This new advertising approach has helped boost the environmental credibility of the Northwest Wirral area. The billboards are entirely plant-based, "made from a living, growing hedge of native willow trees."
"The Green Billboard has been planted at Birkenhead's new community woodland in Bidston Moss," 24dash.com reported. "Alongside a wide range of environmental improvements that have taken place on the site, the Green Billboard boosts the area's environmental credentials and creates a visual highpoint for the local community."
World's First Green Billboard
Sustainable Ads
Trend Themes
1. Sustainable Advertising - Opportunity for businesses and brands to showcase environmental and social responsibility by incorporating sustainable materials in their marketing campaigns.
2. Living Billboards - Growing plants in place of traditional billboards to create an innovative and eye-catching advertising medium that also benefits the environment.
3. Green Infrastructure - Using plants and nature-based solutions to address urban challenges, such as air pollution, biodiversity loss, and climate change, while providing aesthetic and community benefits.
Industry Implications
1. Advertising and Marketing - Incorporating green and sustainable materials in marketing campaigns can create a competitive advantage and attract environmentally conscious consumers.
2. Green Infrastructure Development - Developing and implementing green infrastructure projects to address urban challenges and enhance the quality of life for city residents and visitors.
3. Environmental Consulting - Providing expertise and guidance to businesses and organizations seeking to adopt sustainable and eco-friendly practices in their operations and marketing strategies.