The new Grabits Chicken on a Stick flavors have been announced by Tyson Foods as a way to help offer consumers a savory product that is naturally high in protein and inherently flavorful.
Limited-Edition and launching only in the UK, the new flavors include Vindaloo and Habanero Mango, which both draw influence from international flavors. Each one has a spicy flavor profile that's achieved using natural ingredients to offer consumers a high-protein snack that's perfect for on-the-go snacking.
Head of Marketing and Innovation at Tyson Foods Europe Felipe Castillo spoke on the new Grabits Chicken on a Stick flavors saying that, "We are looking to further grow our sales with our limited-edition flavours, and believe they will appeal to a wider audience while still providing our loyal customer base with the quality of a convenient snack on-the-go they’ve come to expect, which can be eaten hot or cold."
Internationally Inspired Chicken Snacks
The New Grabits Chicken on a Stick Flavors are Tasty
Trend Themes
1. Limited-edition Flavors - Offering limited-edition flavors can create excitement and drive sales among consumers.
2. International Flavor Influences - Drawing inspiration from international flavors can attract adventurous consumers and provide a unique snacking experience.
3. High-protein Snacks - Catering to the demand for high-protein snacks presents an opportunity for companies to tap into the growing health-conscious market.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore limited-edition flavor launches to create buzz and attract new customers.
2. Snack Foods - Incorporating international flavor profiles into snack foods can differentiate products and appeal to increasingly diverse consumer palates.
3. Health and Wellness - Developing high-protein snack options can cater to the health-conscious consumer segment and capitalize on the growing demand for nutritious convenience foods.