Gordon’s gin has announced a new change to its packaging that will be rolled out on a global scale to help keep it relevant for today's consumers by incorporating a sustainability ethos. The brand's signature bottle will now be made from up to 85% recycled glass, while still highlighting the brand's signature font, Royal Warrant seal and recognizable boar's head. The new packaging update comes as part of the brand's shift towards enhanced sustainability now and into the future.
Global Head of Gordon's Gin Mark Jarman spoke on the new packaging update saying, "We are incredibly proud to launch the latest fresh and stylish design for Gordon’s gin, which builds on our rich history and familiarity whilst highlighting the taste cues and making the bottle even more attractive. On top of the eye-catching aesthetics, this bottle is also part of our journey towards our wider sustainability targets, ensuring all packaging is widely recyclable by 2030. So, we are incredibly proud of this latest development."
Recycled Glass Gin Bottles
Gordon’s Gin Unveiled a New Eco-Focused Glass Bottle Design
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