'Arcadia Biosciences,' the California-based agricultural biotechnology company, has announced 'GoodWheat,' a consumer packaged good (CPG) pasta coming to retail shelves. This product marks the company's entrance into the CPG market. The GoodWheat pasta is marketed as a high-quality better-for-you pasta made with only one single ingredient. This ingredient is a proprietary grain created by Arcadia named 'GoodWheat.' This grain offers more fiber and protein than traditional pasta grains, making it a health-packed option.
The GoodWheat pasta will begin shipping to hundreds of stores across the United States in May of 2022. The company hopes that this new direction and focus on CPGs will allow it to build a new name for itself as it appeals to the at-home consumer. In a blind taste test experiment, Arcadia Biosciences found that its GoodWheat pasta "outperforms the leading better-for-you competitor and was at parity with the world's largest pasta brand." This means the pasta will likely perform well after it begins shipping.
Fiber-Rich Pastas
Arcadia Biosciences Announced its 'GoodWheat' Single-Ingredient CPG Pasta
Trend Themes
1. Fiber-rich Foods - Opportunity to innovate and create more fiber-rich food products that offer healthier options for consumers.
2. Single-ingredient Products - Opportunity to create and market single-ingredient food products that offer a healthier alternative to traditional products.
3. Better-for-you Products - Opportunity to create better-for-you food products that cater to the growing health-conscious consumer demographic.
Industry Implications
1. CPG Market - Opportunity for agricultural biotech companies to enter the CPG market with their proprietary health-packed food products.
2. Food Manufacturing - Opportunity for food manufacturers to create healthier and more nutritious food products for consumers.
3. Retail Industry - Opportunity for retailers to offer a wider variety of healthier food options to consumers searching for healthier alternatives to traditional food products.