These funny beer ads from Newcastle Brown Ale make snarky remarks about recycling, packaging designs and its own advertisements, showing that the brand has a good sense of humor and isn't afraid to poke fun at itself.
As one of the Newcastle ads points out, the brand is known for its "No Bollocks" approach. On one of the ads, the beer company even goes as far as to say that "We don't recycle our beer bottles," however this is followed up by another block of text that suggests the bottles are to be as prized as ancient Chinese artifacts. The comments on the snarky beer ads by the Miami Ad School are set in the tone of remarks that you might exchange with a friend, so you really don't feel like you're being sold anything.
Honest Beer Ads
Newcastle's Funny Beer Ads Promise 'No Bollocks'
Trend Themes
1. Humorous Advertising - Creating funny and snarky ads can help brands stand out and differentiate themselves from competitors.
2. Authenticity Marketing - Emphasizing a brand's authenticity and honesty can help build trust with consumers and cultivate a loyal following.
3. Anti-advertising Advertising - Taking a satirical and self-deprecating approach to advertising can make brands more relatable and appealing to consumers who are wary of traditional marketing tactics.
Industry Implications
1. Beer and Alcohol Industry - Humorous advertising campaigns like Newcastle's can help differentiate products in a crowded market and appeal to younger, more trend-conscious consumers.
2. Marketing and Advertising Industry - The success of Newcastle's snarky ad campaign highlights the potential for more authentic, relatable and humorous marketing approaches that resonate with consumers.
3. Digital and Social Media Industry - Social media platforms are an ideal space for brands to experiment with humorous and anti-advertising advertising campaigns, which can spread virally and attract a wider audience.