The Fruit-Tella Fruit First soft gummies are a flavorful, fruit-forward product from Perfetti Van Melle that prioritizes a high-quality recipe to satisfy increasing consumer demand for more natural treats.,
The product features all-natural flavorings and colorings, while also being high in fiber and free from dairy, gluten and nuts. The first ingredient in the gummies is fruit puree to drive home the permissible nature of the treat, which is communicated to shoppers front and center on every pack. The gummies come in two flavors including Mango & Peach and Strawberry & Raspberry.
Senior Brand Manager Lauren Potter commented further on the Fruit-Tella Fruit First soft gummies saying, "As we continue to innovate and expand our portfolio, our goal is to inspire parents who are searching for top quality, high fruit content, sweet treats. As an iconic brand that consumers know and trust, we are thrilled to introduce this delicious new gummy range that has real fruit puree as its lead ingredient, and [we] are confident it’ll be a strong addition to all grocery confectionery aisles."
Better-for-You Fruit Gummies
The Fruit-Tella Fruit First Soft Gummies Come in Two Flavors
Trend Themes
1. Natural Treats - Creating all-natural flavored and fiber-rich treats that are free from allergens presents an opportunity for disruptive innovation.
2. High Fruit Content - Developing products with real fruit puree as the lead ingredient can cater to the increasing demand for high fruit content snacks.
3. Healthier Gummies - Manufacturing gummies that prioritize a high-quality recipe and emphasize their permissible nature taps into the trend of better-for-you snacks.
Industry Implications
1. Confectionery - The confectionery industry can explore the development of healthier gummies made with natural ingredients to meet consumer demands.
2. Food and Beverage - Food and beverage companies can capitalize on the trend of fruit-flavored treats by producing products with high fruit content and health-conscious ingredients.
3. Snack - The snack industry can introduce disruptive innovation opportunities by creating all-natural, high fruit content gummies as a healthier alternative to traditional snacks.