Cannabis-infused beverage company LEVIA rung in the occasion of 4/20 by announcing the launch of its first ever terpene-infused THC seltzer set in the delectable 'Pineapple Express' flavor.
Unsurprisingly, this particular THC seltzer pays tribute to the Pineapple Express cannabis strain, with the momentous addition of terpenes making for a flavor profile that ranges from tropical pineapple notes to arboreal character of cedar and pine.
Kristin Rogers, co-founder at LEVIA, explained that the limited-edition 'Pineapple Express' flavor won out in an Instagram poll in which fans were asked to select the flavor that would act as a 4-20 special. "Our LEVIA customers overwhelmingly voted to have Pineapple Express as our 4/20 limited-edition flavor, so we used this as an opportunity to introduce our first-ever terpene-infused seltzer that offers customers the same fast-acting, cannabis-infused beverage they’ve come to love, but with a dialed-in flavor and aroma profile that honors the Pineapple Express strain," Rogers said.
Fragrant THC Seltzers
The 'Pineapple Express' Seltzer Was Rolled Out to Celebrate 4/20
Trend Themes
1. Terpenes-infused Drinks - Opportunity for cannabis companies to further enhance their beverage offerings and differentiate from competitors through unique flavor and aroma profiles.
2. Limited-edition Flavors - Creating a sense of excitement and exclusivity around a product can increase demand and consumer engagement.
3. Cannabis-infused Beverages - An emerging trend in the cannabis industry that presents opportunities for innovation in product development and marketing.
Industry Implications
1. Cannabis Industry - As the market for cannabis-infused products grows, there is room for innovation by companies looking to differentiate themselves and expand their product lines.
2. Beverage Industry - The rise of cannabis-infused beverages presents a new opportunity for beverage companies to explore and enter a growing market segment.
3. Flavor and Fragrance Industry - The use of terpenes in cannabis-infused beverages presents opportunities for companies in the flavor and fragrance industry to provide unique and specialized ingredients.