The Subway Footlong Dippers are a new side or snack option from the QSR brand that makes use of the brand's existing ingredients to create something delicious and convenient. The menu item is made using the brand's new Lavash bread introduced for its new range of wraps and features a series of ingredients rolled up in it before being toasted to perfection. The result is a tubular, handheld snack that's great for enjoyment when on the go or even as a side to pair with your choice of sandwich or wrap.
The Subway Footlong Dippers come in Chicken & Cheese, Pepperoni & Cheese and Double Cheese varieties, which are each priced at $3 each. The menu item is currently being test marketed by the brand.
Cheesy Rolled Bread Snacks
Subway Footlong Dippers Use the Brand's New Lavash Bread
Trend Themes
1. Lavash Bread Innovation - Exploring new ways to utilize Lavash bread in fast food menus can lead to unique snack options and increased customer engagement.
2. Handheld Snack Evolution - Developing innovative handheld snack concepts like Subway Footlong Dippers can cater to consumers looking for convenient and satisfying on-the-go options.
3. Customizable Side Menus - Implementing customizable side menus with different flavors like Chicken & Cheese and Pepperoni & Cheese can enhance customer experience and drive sales for quick-service restaurants.
Industry Implications
1. Fast Food - Fast food chains can capitalize on using innovative ingredients like Lavash bread to create novel snack offerings that appeal to modern consumer preferences.
2. Food Service - The food service industry can benefit from introducing creative handheld snack options to cater to customers seeking convenience and variety in their dining experiences.
3. Restaurant Marketing - Innovative side menu items like the Subway Footlong Dippers can be a strategic marketing tool for restaurants to attract and retain customers through unique and customizable offerings.