Guests' love of combining soups and sandwiches at Panera Bread inspired the new Panera Ciabatta Dippers, now available in two varieties at participating bakery-cafes across the nation. These melty sandwiches made for dipping are paired with the perfect portion of savory soup for feel-good eating experiences.
While the French Dipper is made with marinated steak, provolone and asiago, and a drizzle of garlic aioli on Ciabatta paired with a dipping portion of Bistro French Onion Soup, the Spicy Chicken Dipper is also served on Ciabatta but with grilled chicken, creamy salsa verde spread and provolone, with a side portion of Creamy Tomato Soup.
To entice guests to try these new menu items, Panera Bread is offering a limited-time promotion to MyPanera members via the Panera iOS app.
Key Themes Behind This Trend
- Soup-sandwich Pairing Menus
- Creating menu items that combine soups and sandwiches taps into consumer desires for comfort food combinations.
- Customizable Dipping Combos
- Offering customizable dipping options allows customers to personalize their meals, enhancing dining experiences.
- Mobile App Exclusives
- Leveraging mobile apps for exclusive promotions and offers can drive customer engagement and loyalty.
Where This Applies
- Fast Casual Dining
- Innovative, comfort-focused menu items in the fast-casual dining sector can attract a variety of diners seeking convenient yet satisfying meals.
- Food Technology
- Developing new ways to integrate technology with dining experiences, such as app-based promotions, can revolutionize customer interaction.
- Specialty Bread Production
- The demand for unique bread types, like Ciabatta, for specialized menu items can boost growth in the specialty bread production industry.
