The Fire Department Coffee Nitro Cold Brew is being launched by the veteran-owned brand as a series of ready-to-drink refreshments perfect for boosting energy in a flavorful way. The coffee beverages come in four varieties including Nitro Irish Coffee, Nitro-Charged Shellback Espresso, Nitro-Charged Latte and Nitro Vanilla Bean Bourbon. Each of the coffees come in seven-ounce cans that are perfect for enjoying while out of the house.
The Fire Department Coffee Nitro Cold Brew drinks are all infused with premium ingredients and are expected to be a hit amongst existing fans of the brand, while also being appealing for newcomers. The coffee will also support the brand's Fire Dept. Coffee Foundation to give back to first responders who have been injured on the job either physically or mentally.
Canned Nitro Coffee Refreshments
Fire Department Coffee Nitro Cold Brew Comes in Four Varieties
Trend Themes
1. Nitro Cold Brew Coffee - A trend of packaging nitro coffee in cans creates opportunities for convenience in caffeinated beverages.
2. Premium Ready-to-drink (RTD) Beverages - Consumers demand for high-quality and premium beverages in convenient and portable packaging presents an opportunity for RTD coffee brands.
3. Charitable Food & Beverage Products - The rising interest in supporting social causes through purchases creates an opening for charitable food and beverage products to appeal to consumers.
Industry Implications
1. Coffee Industry - The introduction of canned nitro coffee and the increasing popularity of ready-to-drink versions provide coffee companies with opportunities to expand their reach in the industry.
2. Canned Beverage Industry - The trend of canned nitro coffee and premium RTD options present opportunities for further innovation in the canned beverage industry.
3. Charitable Foundations - Partnering with charitable foundations to give back to first responders, creates an opportunity for brand building and good publicity, which can lead to increased sales for charitable foundations.