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NVIDIA Launched DLSS 3.0 Alongside its 40-Series GPUs

NVIDIA launched the latest revision of its digital upscaling technology titled 'DLSS 3.0.' This is the latest update to the performance-improving upscaling technology built for NVIDIA's first-party graphics processing units. DLSS 2.0, the previous iteration, featured five operating modes, each of which focused on a different balance between quality and performance, ranging from 'Ultra Performance' to 'Ultra Quality.'

DLSS 3.0, though, improves upon the DLSS 2.0 tool by adding support for NVIDIA Ray-Tracing. NVIDIA titles this new operating mode 'Ray Tracing Overdrive,' which enables digital upscaling of real-time lighting features. In terms of the performance gain from Ray Tracing Overdrive, NVIDIA showcased that enabling the feature with an RTX 4090 on Cyberpunk 2077 in 4k-resolution brings the average FPS from 22 to 100.

Aside from Cyberpunk 2077, DLSS 3.0 is currently supported in over 35 apps and games, including the Unity engine as well as Unreal Engines 4 & 5.
Trend Themes
1. Ray Tracing Overdrive - The addition of Ray Tracing Overdrive to DLSS 3.0 provides an opportunity for disruptive innovation in the gaming industry by enabling digital upscaling of real-time lighting features.
2. DLSS 3.0 - The latest update to NVIDIA's performance-improving tool presents an opportunity for disruptive innovation in the technology industry by providing support for NVIDIA Ray-Tracing.
3. Digital Upscaling - The continued improvement of digital upscaling technology via DLSS presents an opportunity for disruptive innovation in multiple industries such as gaming, film, and television by providing sharper and more detailed visuals with improved performance.
Industry Implications
1. Gaming - The addition of Ray Tracing Overdrive to DLSS 3.0 provides an opportunity for disruptive innovation in the gaming industry by enabling digital upscaling of real-time lighting features and improving performance for higher quality visuals.
2. Technology - DLSS 3.0 provides an opportunity for disruptive innovation in the technology industry by improving digital upscaling technology and providing support for NVIDIA Ray-Tracing, which could be useful in areas like AI and graphic design.
3. Film and Television - The continued improvement of digital upscaling technology via DLSS presents an opportunity for disruptive innovation in the film and television industry by providing sharper and more detailed visuals with improved performance, resulting in a more engaging and immersive visual experience for viewers.

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