NVIDIA’s new Video Super Resolution (VSR) is a technology that can enhance the quality of any video content played on a supported browser. It works with NVIDIA’s RTX 30 and RTX 40-series GPUs for desktops and laptops.
VSR can upscale videos from anywhere between 360p and 1440p to up to 4K resolution, using artificial intelligence and deep learning algorithms. It can also improve the sharpness, clarity, and color of videos with up to a 144Hz refresh rate.
VSR is compatible with the latest versions of the Chrome and Edge browsers, and it can be enabled through the NVIDIA Control Panel. Users can choose a level between 1 and 4 for VSR, with increasing numbers outputting greater resolutions in exchange for higher GPU demand. The feature works with most internet video sources, including subscription services like Prime Video, Disney+, Hulu, HBO MAX, and more.
VSR is a feature that aims to provide users with a better video viewing experience on their browsers. It can make low-quality videos look more crisp and vivid, without placing too much demand on the streaming PC.
Image Credit: NVIDIA
Why This Trend Is Growing
- Automatic Video Upscaling
- Artificial intelligence and deep learning algorithms can enhance video quality in supported browsers up to 4K resolution.
- Gpu-enhanced Video Streaming
- NVIDIA's RTX 30 and RTX 40-series GPUs can be used to improve video sharpness, clarity, and color in real-time for a better viewing experience.
- Personalized Video Streaming Experience
- VSR can be customized by users through the NVIDIA Control Panel to choose between different levels of resolution output vs GPU demand.
Industries Being Reshaped
- Streaming Services
- Subscription services like Prime Video, Disney+, Hulu, and HBO MAX, can take advantage of VSR to provide higher quality video content to their users without increasing their bandwidth needs.
- GPU Manufacturers
- GPU manufacturers can explore ways to enhance video streaming quality without the need for high-end internet connectivity, helping optimize the hardware for a better viewing experience.
- Online Advertising
- Advertisers can use VSR to enhance the quality of their online video ads and provide a better customer experience without burdening users' bandwidth requirements, potentially leading to higher engagement rates.
