Intel has announced 'Intel XeSS,' its first-party AI-powered upscaling technology that will come to its new 'Arc' series of graphics processing units (GPUs). XeSS, which stands for 'Xe Super Sampling,' allows users to output an improved image quality without a large cost of performance. This feature is perfect for Intel's Arc GPUs, as these cards are designed for laptop devices, and laptops often include weaker hardware that benefits from digital upscaling features.
XeSS will compete with NVIDIA's 'DLSS' and AMD's 'FSR,' as each of these technologies were designed for digital AI-powered upscaling. Intel has stated that its XeSS technology will be on the driver side of the computer similar to AMD's FSR, meaning it will work on a wide variety of software, regardless of whether or not the software was designed to support XeSS.
Image Credit: Intel
What Makes This Trend Stand Out
- First-party AI-powered Upscaling Technology
- New opportunities to create innovative software and hardware solutions that democratize access to high-quality visual content, particularly for laptops and mobile devices.
- Competition in Digital Upscaling Technology
- Opportunities for companies to differentiate their offerings and improve user experience through AI-powered upscaling features that don't compromise device performance.
- Driver-side Upscaling Technology
- New opportunities for software companies to create integrations with XeSS, and potentially other AI-powered upscaling technologies, to enhance the quality of their content for a wider range of hardware devices.
Sectors Adopting This
- Computer Hardware Manufacturing
- Innovative opportunities for hardware manufacturers to create powerful, yet compact, devices that can take advantage of AI-powered upscaling technologies.
- Software Development
- Opportunities for software companies to create integrations with XeSS, and potentially other AI-powered upscaling technologies, to enhance the quality of their content for a wider range of hardware devices.
- Gaming Industry
- The potential to deliver improved visual experiences for gamers on laptops and mobile devices, opening new markets and revenue streams for gaming companies.
