The Dead Man’s Fingers Tequila Reposado is being launched by Halewood Artisanal Spirits as the first tequila within the brand's Dead Man's Fingers range to offer consumers a new option for their favorite cocktails.
The spirit features a premium flavor profile that is barrel-aged to help deliver a more complex taste than other varieties on the market. Arriving at Booker locations in the UK, the spirit is priced at £22 and features an eye-catching neon-blue branding to help make it easily recognizable on store shelves.
Global Marketing Manager Rachel Adams commented on the new Dead Man’s Fingers Tequila Reposado saying, "Dead Man’s Fingers is about challenging convention and shaking up the rules. We have seen huge success within the rum category with our spiced, white and flavoured variants, which continue to attract incremental shoppers, and now we are bringing this same energy into the tequila category with this delicious reposado launch."
Complexly Flavored Aged Tequilas
Dead Man’s Fingers Tequila Reposado is Arriving Now in the UK
Trend Themes
1. Aged Tequilas - Creating premium, complex flavor profiles for aged tequilas to attract connoisseurs and cocktail enthusiasts alike.
2. Flavored Tequilas - Continuing to innovate and expand the flavored tequila market, meeting consumer demand for variety and experimentation.
3. Eye-catching Branding - Using unique and colorful branding to stand out on crowded store shelves and to attract consumers looking for something new and exciting.
Industry Implications
1. Spirits & Liquor - Opportunities to innovate and disrupt in the spirits and liquor industry by expanding on aged and flavored tequila offerings.
2. Retail - Opportunities for innovation in the retail industry to help products with unique and eye-catching branding stand out on store shelves.
3. Food & Beverage - Opportunities to expand the use of aged and flavored tequilas in the food and beverage industry, particularly in the creation of new, inventive cocktails.