Cultivated meat company Meatly and innovative pet food company Omni announced a first-of-its-kind cultivated canned pet food product. This new pet food made with cultivated chicken protein has the potential to transform the cat food market, which is lacking alternative protein solutions.
"Meatly’s ingredient is incredibly exciting to us at Omni, not only because it represents a virtually infinite, cruelty-free source of meat but also because it can be optimized for health," said Guy Sandelowsky, DVM, co-founder of Omni, "This means more essential vitamins, minerals and Omegas, and an elimination of the troublesome components that can be found in traditional meat, such as antibiotic residues."
By creating and buying product innovations like this one, pet food industry leaders and consumers are responding to the industry’s rising environmental impact.
Cultivated Canned Pet Foods
Omni & Meatly Developed Pet Food Made with Cultivated Chicken Protein
Trend Themes
1. Cultivated Pet Foods Revolution - The introduction of cultivated chicken protein in pet foods is reshaping the traditional cat food market by offering a sustainable and innovative alternative protein source.
2. Health-optimized Pet Nutrition - Innovative pet food products are focusing on optimal health benefits, such as essential vitamins and minerals, through cultivated meat ingredients to eliminate common concerns like antibiotic residues.
3. Environmental Impact Response - Industry leaders and consumers are embracing product innovations to address the increasing environmental footprint of the pet food sector.
Industry Implications
1. Pet Food Manufacturing - The pet food manufacturing industry can explore cultivated meat ingredients to develop more sustainable and nutritious products, meeting the evolving consumer demands for ethical and health-focused alternatives.
2. Cultivated Meat Production - The cultivated meat production sector has an opportunity to expand its market reach into the pet food industry, catering to the growing demand for ethical and environmentally friendly protein sources in pet nutrition.
3. Environmentally-conscious Consumer Goods - The environmentally-conscious consumer goods industry can collaborate with pet food companies to offer innovative solutions like cultivated pet foods that align with sustainability goals and address environmental concerns.