Crunchy Bites are the newest addition to Bear Naked's line of wholesome granolas and snacks and they provide satisfying crunch for on-the-go snacking. The bite-sized snacks are available in two flavors, Honey Oat and Chocolate Chip, and they help to give "granola lovers the option to conveniently snack on their favorite flavors and textures beyond the breakfast table."
Fueled by ingredients like real honey, cinnamon, pumpkin seeds, toasted grains and fair trade chocolate, these brand-new bites are poppable snacks for all-day snacking, refueling between meals or taking to go. With these bites, the brand satisfies granola lovers who need less messy and more convenient ways to treat themselves.
These craveable bites join others from the brand like the Bear Naked Peanut Butter & Honey and Dark Chocolate & Sea Salt Chewy Bites.
Craveable Granola Bites
Brar Naked's Crunchy Bites are for Breakfast Snacking & Beyond
Trend Themes
1. On-the-go Snacking - Brar Naked's Crunchy Bites provides a new option for convenient snacking that can disrupt the traditional snacking market.
2. Popable Snacks - Crunchy Bites from Bear Naked provide a satisfying and convenient snack opportunity that could influence the growth of single-serve snack options.
3. Alternative Snack Flavors - By introducing new flavors like Chocolate Chip and Honey Oat, Bear Naked is tapping into a market that craves alternative snack options, which is an opportunity for other snack companies to explore similar offerings.
Industry Implications
1. Snack Food Industry - Bear Naked's Crunchy Bites may disrupt the granola market but also the wider snack food industry by introducing a new convenient and mess-free option for on-the-go consumers.
2. Organic Foods Industry - Bear Naked's all-natural and organic-based ingredients cater to consumers who place high value on health and wellness in their dietary choices, making this product an opportunity for other organic food brands to diversify within this market.
3. Convenience Store Industry - The Crunchy Bites could serve as a perfect addition to convenience stores that try to cater to the growing consumer demand for healthier and more diverse snack options.